MoITT, TikTok & Zindagi Trust Launches Second Phase of the Digital Safety Campaign

TikTok and Zindagi Trust have announced an extension of their partnership, with the consent of the Ministry of Information Technology and Telecommunications, striving to conduct digital safety awareness. 

This revived collaboration is a part of TikTok’s multinational initiatives during Safer Internet Month, which will influence over 50,000 beneficiaries across 100 public schools nationwide. Moreover, the Pakistan Telecom Foundation has also become part of this partnership and will provide access to more schools for this movement.

The Head of Government Relations and Public Policy – Middle East, Turkey, Africa, Pakistan, and South Asia at TikTok, Farah Tukan said “We are happy to extend our partnership with Zindagi Trust, especially after the impact we were jointly able to create around digital safety awareness during the first phase. This extension is another step in the right direction for ensuring our TikTok community in Pakistan remains digitally safe.”

The first stage of the collaboration between TikTok and Zindagi Trust was launched last year; during the 1st phase, more than 20 workshops were conducted in the two adopted government schools of Zindagi Trust: SMB Fatima Jinnah and Khatoon-e-Pakistan, benefitting around 1800 parents, teachers, and students. The workshops included complete information on how to ensure digital safety, including TikTok’s Community Guidelines and safety policies.

Federal Minister for IT and Telecommunication, Syed Aminul Haque, said, “To commemorate the Safer Internet month, the government deems it a priority to actively work towards providing safer digital spaces. The partnership between Zindagi Trust and TikTok is a step in the right direction for disseminating necessary awareness and guiding young people toward digital safety. We look forward to adding value to this partnership to benefit our younger generation.”

Secretary and Chief Executive Officer of the National Information Technology Board, Aisha Humera Moriani, said, “We are fully committed to building a cutting-edge digital infrastructure in Pakistan which promises a safe cyberspace and a conducive regulatory environment for everyone. By supporting this partnership between TikTok and Zindagi Trust, we aim to nurture e-governance, transparency, and financial inclusion, despite many challenges and threats associated with the internet, including data privacy, security, cybercrimes, and fake news.”

The Chief Academic Officer of Zindagi Trust, Dr. Aamna Pasha added: “At Zindagi Trust, we recognize that with opportunities come risks and it is important when providing access and possibilities to our students that we also prepare and support them to understand and mitigate potential risks, which is why we are particularly proud of this collaboration and lucky to have found wonderful partners like TikTok that enable us to continue our efforts of impacting public schools.”

In the second stage of this partnership, a digital safety toolkit will be made to help grow awareness of digital safety between the partners, teachers, and students. Some certain approaches will be provided to counter different online hardships, including bullying, cyber scamming, harassment, and fake news, alongside teaching them protection mechanisms and reliable reporting.